Creating the change we wish to see in the world…

At No More Fake Smiles, we are committed to creating positive change for child and youth victims of sexual abuse in Australia. Founded by Annie and her mother Tracey, our nationally registered charity provides a safe and supportive environment for children and youth aged 0-24, as well as their caregivers, to heal from the trauma of sexual abuse.

💚 The Need for Change

With a distressing 13% increase in sexual abuse cases in 2021, and a shocking 61% of victims being under 18 years old, it's evident that this issue is escalating. Despite this alarming trend, sexual abuse remains massively underfunded and under-resourced.

💚 Our Approach

Drawing from our own lived experiences of navigating the justice, victims services, family law, and mental health systems, we understand the impact of trauma not only on the individual but also on the entire family. That's why we offer a comprehensive range of care services aimed at empowering survivors at every stage of their healing journey.

💚 Our Care Services

💚 How You Can Help

Your donations and purchases fund the care that each victim needs to overcome what was done to them. By finding the right care for each victim and supporting them, we prevent abuse survivors from becoming future statistics.

💚 Together, We Can Make a Difference

Pretending won’t fix this. Suffering in silence doesn’t help. You are not alone, because we are here.

Our Purpose

  • Remove the stigma around child abuse in our Society;

  • Empower child victims to speak out when abuse first occurs;

  • Educate adults to listen and believe a child’s disclosure of abuse;

  • Raise awareness of the connection between child sexual abuse and mental health issues;

  • Raise awareness of the effects of child sexual abuse on secondary victims (i.e., family, carers, friends);

  • Facilitating appropriate therapeutic services for victims of child sexual abuse and secondary victims of child sexual abuse;

  • Advocate for protection and respect of children who are victims, or at risk of child sexual abuse;

  • Advocate for changes in the judicial system to better protect children who are victims, or at risk of child sexual abuse

To give a voice to child victims of sexual abuse

The days of hiding behind a fake smile and pretending are behind us. It’s time to move forward and speak up and out about these issues in Australia.

Our Vision

Meet the team

Annie Jones / Creative Director

Annie is co-founder of no more fake smiles with her mum, Tracey. At 22 years of age, she has the vocabulary and mannerisms of any young woman poised to take hold of life and give it a shake. However, underneath the exuberance of youth is a tower of strength, resilience, and fortitude, one which belies the terrible experiences and weighty role she now willingly devotes herself to. Annie graduated Year 12 in 2018 with great results, despite having been through the final phase of a three-year criminal court case in the NSW justice system. Whilst Annie has continued her life as 'normal' as possible throughout her teenage years; she has not been spared from mental health issues. Having masked her own abuse from the world, she realised 'the problem was so much bigger than me, I wanted to help other people in my situation.' No More Fake Smiles was born, a place she dreamt of finding throughout her years of abuse.  Annie is undertaking a degree in Bachelor of Social Science (Psychology), majoring in Marketing.

Tracey Morris / Non-Executive Director

Tracey is a successful businesswoman and mother of four who has adapted her corporate experience to co-found No More Fake Smiles with her daughter Annie. Following her firsthand experience of family trauma and the NSW criminal justice system, Tracey's passion lies with helping families live through the trauma that her family has experienced. Tracey is passionate to remove the stigma aligned with child abuse in society and is dedicated to raising awareness of the long-term effects of child sexual abuse on the victim and family. Advocacy for the protection and respect of child victims and changes to the judicial system to better protect children are at the forefront of her agenda. Tracey is undertaking a dual degree in Bachelor of Criminology & Justice and Bachelor of Social Work at the University of the Sunshine Coast.

Tara Dunn / Non-Executive Director

Tara joined the no more fake smiles Board in September 2021. A mum of two young children and has a background in Criminal Investigations. Tara was a serving member of the New South Wales Police Force for 21 years, 13 of which were Criminal Investigations specialising in crimes committed against children. Tara has extensive knowledge of NSW legal systems and Charter of Victims Rights. Tara left the NSWPF to pursue a career in the corporate sector to enable her to be at home with her children. Tara is passionate about child safety and the needs of victims and their families. She has joined no more fake smiles as she believes that children need a lot of support through the disclosure and legal process and her expertise in this field will provide that assistance.

Barbara and Allan Pease / Patrons

Barbara & Allan Pease are the most successful relationship authors in the business. They have written 18 bestsellers – including 10 number ones – and given seminars in 70 countries. Their books are bestsellers in over 100 countries, are translated into 55 languages, and have sold over 30,000,000 legal copies. Both Barbara and Allan appear regularly in the media worldwide. Their work has been the subject of 11 television series, four stage plays, a number one box office movie, and TV series, which attracted a combined audience of over 100 million. 

"No More Fake Smiles is an important part of our world.  As parents to 6 children and 8 grandchildren, the safety of our children and every child in the world is a cause we are very passionate about. As human beings we must face the confronting and devastating issue of child sexual abuse with the same courage and strength of abuse survivors. Every child deserves protection from abuse, maltreatment and exploitation, and to grow up under safe and effective care so they can have the best outcomes in life.  No More Fake Smiles is run by Tracey and Annie who have been personally affected by the horror of child sexual abuse - now they are dedicated to making this world a safer place for our children.  We are so proud to support No More Fake Smiles and the important work of this charity.  It takes a village to raise a child but it takes an army to keep children safe.  Please join us - together we can make a difference."

Roxanne McCarty-O'Kane / Ambassador

Roxanne is an award-winning non-fiction book ghostwriter and writing mentor. A seasoned journalist with 14 years of experience under her belt, Roxanne has been able to connect with people from all walks of life from celebrities to centenarians. Working in mediums including print, online and now focusing solely on books, Roxanne has been able to provide a platform for some of the most uplifting stories. She has also shone a light on some of the darkest and most difficult topics. Child sexual abuse is one of the latter. When Roxanne first met no more fake smiles co-founders Tracey and Annie, she instantly became one of their biggest supporters and is proud to now be an ambassador for the charity. Change requires conversations and it’s people like Annie and Tracey, who are brave enough to share their stories, that open the doors to real and lasting positive change. Roxanne hopes that with her platform as an ambassador, she can help more young people to feel empowered to speak up and be heard, as well as for more adults to become aware of what is happening to more than 15,000 children throughout Australia each year.

Ben Princehorn / Ambassador

Ben is a devoted teacher, husband and father of 3. Ben is the coordinator of Community Services at Sunshine Coast Grammar School and has numerous years of experience with community, connection, and youth. Ben is delighted to have been asked to help raise the profile of No More Fake Smiles as an ambassador. Ben has been a part of NMFS from the beginning and is a significant role model in Annie's life. He has seen NMFS from its inception, on the front foot - campaigning, promoting and raising valuable funds for vital work in child protection. Ben is in awe of what Annie, Tracey and the team have achieved and, most importantly, how they have gone about it. He believes NMFS is a call to arms for everyone in our community. 'It is about ensuring that we all take steps to look after our most valuable resource – children'. As a teacher and father, he applauds NMFS for standing up, making a difference, having those tough conversations, children feel safe, and no stone is left unturned in making our community a safe place for everyone. The old saying, 'It takes a village to raise a child has never been more apt. Ben looks forward to joining the community that NMFS continues to build and playing his role in the fantastic work of this brilliant charity.

You are not alone, because we are here.